Canon PowerShot SX530 HS

Zoom Bigger, Share Faster.
Whether the perfect shot is up close or seemingly out of reach, you'll capture it beautifully thanks to the amazing 50x (24-1200mm) zoom power of the PowerShot SX530 HS camera. Think high-magnification shooting is tricky? Not with this camera: from its comfortable ergonomic grip to its advanced systems like Intelligent IS and Zoom Framing Assist, the PowerShot SX530 HS is designed to let you track your subject easily, and capture it with accurate focus and clarity. The camera is also equipped with Canon's sophisticated wireless connectivity, so sharing your spectacular images and videos with friends, family and other devices is seamless and simple. The quality of both your still images and breathtaking 1080p Full HD video will impress you, especially in low-light situations, due to a 16.0 Megapixel* High-Sensitivity CMOS sensor and the DIGIC 4+ Image Processor, which together create the Canon HS SYSTEM. Whether you're home with family or traveling the world, you'll want the amazing zoom power and advanced performance of the PowerShot SX530 HS camera by your side.

A Zoom That's Designed to Amaze
Once you experience the reach and versatility of this camera's astonishing 50x Optical Zoom, you'll wonder how you ever did without it. From sporting events to travel highlights, wildlife to landscapes, the powerful zoom lets you capture the details that make your photography stand out. The camera's secure ergonomic grip makes steady handheld shooting easy and comfortable, while Intelligent IS analyzes the shooting situation and applies the best stabilization technology to keep images clear and virtually shake-free in a wide variety of conditions. The latest advance in Canon Optical Image Stabilization technology, Intelligent IS, analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to help capture the steadiest possible image.

Connect and Share With a Touch
PowerShot digital cameras with built-in NFC (Near Field Communication) technology eliminates the need to manually find and open the new Canon CameraWindow app on your mobile device. Simply touch the NFC icon on your camera to your compatible Android™ device, and the CameraWindow app will launch automatically for quick, easy sharing of your images. Simply touch the camera against an NFC-equipped device with the Canon CameraWindow app installed, and the Wi-Fi® connection is established. With the built-in Wi-Fi® on the PowerShot SX530 HS camera, you can use your smartphone or tablet to remotely control the camera. The camera's versatile 50x Optical Zoom, flash, self-timer and shutter are all under your control, with images being saved to your camera as usual.

Your One-Stop Image Management Solution
The PowerShot SX530 HS camera is fully compatible with Canon's photo and video storage device: the Canon Connect Station CS100. By simply tapping with NFC, photos and videos are wirelessly transferred to the Connect Station CS100, where up to 1 TB of hard drive space and simple menus make them easy to store, manage and sort by albums, date or device name.

Beautiful Images and Incredible Performance Start Here
The PowerShot SX530 HS camera employs a 16.0 Megapixel High-Sensitivity CMOS sensor, which delivers state-of-the- art imaging performance and is optimized for use in compact cameras. The Canon DIGIC 4+ Image Processor powers the PowerShot SX530 HS camera's advanced functions and capabilities, including Hybrid Auto, Creative Shot, and Full HD video shooting at 30p. The PowerShot SX530 HS camera's 16.0 Megapixel High-Sensitivity CMOS sensor works with the DIGIC 4+ Image Processor to create the Canon HS SYSTEM, specifically engineered for spectacular low-light performance. With the Canon HS SYSTEM, you'll experience excellent tracking performance even in low light, and achieve gorgeous still image quality at ISO speeds up to ISO 3200.

Capture Your Adventures in Stunning Full HD
Gorgeous high definition video is yours throughout the camera's impressive zoom range, and starts immediately with a touch of the dedicated movie button. The PowerShot SX530 HS camera captures Full HD video at 30p (selectable for resolution), for notably smooth, lifelike quality that is truly at home even on a large screen HDTV. And now you can record in convenient MP4 format for the easiest online sharing.